We build B2B growth engines for startups

Capture your ICP's attention with a growth engine that leverages your product's strengths.
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A growth engine should leverage your product's strengths. Here's our approach.

Top of Funnel Strategy

Create “aha!” moments that fuel top-of-funnel growth

Don’t bury your product’s magic in a demo. People want to experience the lightbulb moment before committing to a demo or transaction. F20 builds new ways surface the “I want this” moment proactively, ultimately unlocking more top-of-funnel leads.

Data Storytelling

Leverage your unique data to build authority

Data storytelling is dually effective in 1) building authority and 2) demonstrating the intrinsic value of your product. We build data-driven content engines that educate, influence, and attract the right people.

Even if your startup doesn't have sufficient data, F20 finds effective ways to build a dataset that sheds light on a pressing topic.

Currently using data storytelling:
Peter Walker
130,000+
Matt Schulman
16,000+
Arjun Murthy
25,000+
Case Studies ➔
Amplify Word of Mouth

Empower existing users by giving them a platform

Your best users already believe in you. But they need a reason or mechanism to speak up. We help teams turn satisfied users into storytellers, advisors, and connectors who fuel your growth.

AI GTM Workflows

Build clever ways to automate growth with AI

We help startups build lightweight AI tools that automate growth using real buying signals and account-level data. From lead generation and inbound routing to content workflows and customer follow-up, we design systems that make your GTM smarter, faster, and less manual.

Case Study: Carta

Top-of-funnel growth through data storytelling

Carta has a wealth of data about startups and the VC ecosystem. During the last three years, their Insights team has used data storytelling on LinkedIn to build a massive audience which has fueled their top-of-funnel growth.

130,000+

followers

24,000+

email subscribers

50-60%

email newsletter open rate

"F20 is awesome to work with. They helped us turn customer learnings into clear messaging, ultimately helping us fill the top of the sales funnel. They are extremely responsive to new insights and continually work with us to update strategy & collateral."

Pete Cipollone
Co-Founder and CEO

Level up your GTM process

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